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Overall, I want to understand the psychological barriers at play, because they stand in the way of solving problems that must be solved. –Dan Ariely writing in US Airways magazine about our “Irrational Fear of the Unnatural”.

A $300 dollar house is not charity – it’s a challenge. The poor should not be viewed as beneficiaries, but as principal participants. Let’s put them at the center and create ecosystems – from US Airwairways magazine.

Changing the view of the poor – making them contributors – participants. Not passive recipients.

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